About Direction of Hope
Helping small assisted living homes fill their beds
Hi, I'm Eric Shirk, the founder of Direction of Hope. We build websites and marketing for residential assisted living and group homes, the small, family-style homes that big marketing agencies overlook.
In a 10-bed home, one open bed can be the difference between a good month and no profit at all. Everything we build is aimed at one thing: getting families to find you, call you and book a tour.
Why I started Direction of Hope
I've spent more than 20 years in customer success, most recently leading a team of 20 customer success managers at a marketing company that served about 1,500 local businesses. I saw what works for small businesses online, and what doesn't: pretty websites that never ring the phone, calls that go to voicemail, and Google profiles nobody keeps up.
Small assisted living homes have all of those problems, plus one more: most marketing companies are built for 100-bed communities. Their prices and their playbooks don't fit a 6- or 10-bed home. So I started Direction of Hope in 2026 to give small homes the same tools the big communities use, at a price that makes sense.
That's why your website is built free first. You see a custom preview of your own home in about 2 hours. If you don't like it, you don't pay a thing.
See it before you pay
We build your preview from your current website or Google listing. One short form, no credit card, no sales call needed.
Every call answered
Families search at night and on weekends. Our AI answers calls and chats 24/7 and books tours on your calendar, so leads stop going to voicemail.
No long contracts
Plans start at $97 a month and you can cancel anytime. Your photos, your story and your content stay yours.
