These terms apply to your use of directionofhope.com and the services of Eric Shirk LLC, doing business as Direction of Hope. By using the site or our services, you agree to them. You must be at least 18 years old to use our site or services.
We provide websites, AI chat and phone assistants, search, social media and advertising management, and related marketing services. Specific pricing, scope and timelines are set out on our site or in your order or agreement.
Prices are in US dollars. Advertising spend and third-party fees (for example, Google Ads spend or carrier registration fees) are billed separately. Minimum terms stated at purchase apply. Prepaid periods are not refundable except as stated in a written guarantee.
Launch period and renewal. Your launch fee includes your first 3 months of service. Unless you choose another plan before the launch period ends, your service continues on the Essentials plan, billed monthly. Plans renew automatically each month, or at the end of a prepaid term, until you give us 30 days’ written notice to change plans or cancel.
Referral credit. If you refer a home that becomes a paying client, you receive a $500 credit toward your service fees once that home has paid its launch fee. Credits have no cash value and cannot be transferred.
Websites we build are leased to you while you are an active client. They are not sold or transferred to you, and there is no option to purchase or buy out a website. When service ends, the website is taken offline. Content you provide, such as photos, descriptions and contact lists, remains yours.
Plans that include AI assistants include a monthly fair-use allowance: up to 150 AI call minutes, 500 AI chat replies and 500 text messages. Usage above the allowance may be billed at our cost plus up to 20%, or the assistants may be paused until the next month. We will notify you before any overage is charged, and we may waive overage fees at our discretion. Allowances and overage pricing may be updated at renewal.
Fill-a-bed guarantee (Growth and Full House plans only). If you are on the Growth or Full House plan and at least one new resident has not moved in to your home from an inquiry handled by our system within 120 days after your website and AI assistants go live on that plan (or, if you upgrade later, within 120 days after your upgrade date), we will refund the setup fee you paid and continue providing services with no monthly fee until one does. This guarantee does not apply to the Essentials plan. It applies only if: (a) you have at least one open bed available during that period; (b) your pricing and availability are kept current with us; (c) you or your staff follow up on booked tours within 24 hours; and (d) your account is paid and in good standing. Refund requests must be made in writing to [email protected] within 30 days after the 120-day period ends.
60-second answer guarantee (all plans). Our AI assistants answer incoming calls and website chats within 60 seconds, 24 hours a day. If in any calendar month a call or chat to a number or website we manage goes unanswered for more than 60 seconds because of our system, that month’s service fee is waived. This does not apply to outages of phone carriers or third-party platforms outside our control, or to periods when you have paused or turned off the assistants.
Apart from these written guarantees, results from marketing depend on many factors outside our control, and we do not promise specific sales, occupancy or income.
You confirm you have the rights to the photos and content you send us, that your services and marketing comply with applicable licensing, senior care, fair housing and advertising laws, and that you have consent to contact anyone you ask us to message.
Our AI assistants identify themselves as AI. They provide general information and scheduling only and are not medical, legal or financial advice. You agree not to configure them to collect medical records or other health information.
Eric Shirk LLC, doing business as Direction of Hope, offers a text messaging program for people who opt in on our website forms, booking calendar or by texting us.
Age restriction: You must be 18 years of age or older to opt in to or receive text messages from us. By opting in, you confirm that you are at least 18.
What you'll receive: appointment confirmations and reminders, replies to your questions, customer support, and occasional service updates and offers if you separately agree to marketing messages.
Message frequency: varies, typically up to 6 messages per month, and more around a scheduled appointment.
Message and data rates may apply.
Text STOP to cancel at any time. You'll receive one message confirming you've been unsubscribed. Text HELP for help, or email [email protected].
Consent to receive texts is not a condition of purchase.
Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. See our Privacy Policy.
To the extent allowed by law, our total liability for any claim is limited to the amount you paid us in the three months before the claim. We are not liable for indirect or consequential damages.
These terms are governed by the laws of the State of Florida.
Eric Shirk LLC dba Direction of Hope
5840 Red Bug Lake Rd #2088, Winter Springs, FL 32708
[email protected]