Privacy Policy

Eric Shirk LLC dba Direction of Hope · Last updated October 6, 2026

This policy explains how Eric Shirk LLC, doing business as Direction of Hope ("we," "us"), collects and uses information when you visit directionofhope.com, fill out a form, book a call, or communicate with us by phone, text or email.

Information we collect

  • Information you give us: name, email, phone number, business name, website, city or zip code, and anything you write in a form, chat or message.
  • Information collected automatically: pages viewed, device and browser type, and general location, through cookies and similar tools.
  • Call and chat records: our AI assistant and phone system may record and transcribe calls and chats to answer questions, book appointments and improve service.
  • Consent records: timestamped records of your opt-in to text messages and other communications.

How we use it

  • To respond to inquiries, book and confirm appointments, and provide our services.
  • To send messages you agreed to receive, including appointment reminders and service updates.
  • To operate, secure and improve our website and services.
  • To meet legal obligations.

SMS and mobile information

Opt-in and consent. We collect your mobile number when you submit a form on directionofhope.com. You consent to receive text messages from Eric Shirk LLC dba Direction of Hope by checking the SMS consent box or otherwise agreeing to the consent disclosure presented at that point. Consent is not a condition of purchasing any goods or services. We keep timestamped records of your consent.

Types of messages. Messages may include responses to your inquiries, appointment confirmations and reminders, and service updates.

Message frequency and rates. Message frequency varies based on your interactions with us. Message and data rates may apply.

Opt-out. You can cancel SMS at any time by texting STOP. After you send STOP, we will send you a final confirmation message, and you will receive no further messages unless you opt in again.

Help. Text HELP for assistance, or contact us at [email protected] or +1 480-257-5231.

Carriers. Carriers are not liable for delayed or undelivered messages.

Mobile information sharing. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How we share information

We do not sell your personal information. We share it only with service providers that help us run our business (for example, our CRM, scheduling, payment and messaging providers), when required by law, or to protect our rights.

All of the categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except aggregators and providers of the text messaging services.

Your choices

  • Text STOP to any message to stop texts. Text HELP for help.
  • Click "unsubscribe" in any email to stop marketing emails.
  • Email us at [email protected] to access, correct or delete your information.

Security and retention

We use reasonable safeguards to protect your information and keep it only as long as needed for the purposes above or as required by law.

Children

Our services are for businesses and adults. We do not knowingly collect information from children under 13.

Changes

We may update this policy. The date at the top shows the latest version.

Contact us

Eric Shirk LLC dba Direction of Hope
5840 Red Bug Lake Rd #2088, Winter Springs, FL 32708
Email: [email protected]
Phone: +1 480-257-5231